Skip to main content

Hot Off The Press

C2 Sample Essay 39 (School or family shapes one's personality)

In the minds of ESL exam candidates, e ssay writing is one of the most daunting tasks they are required to complete, regardless of the level of the exam, the administering body or the ease with which they themselves use the language. The same applies to students who are asked to write an essay by their teachers at school.  In the previous sample essays posted on the blog, the main point I stress is the need to become acquainted with this form of writing (as opposed to writing a letter, review or report, for instance), to get a feel of what authorial voice is and how to organize and progressively express the arguments you wish to make in a coherent manner.  Unfortunately, the best way to prepare for exam writing or learn how to write good essays for school is to read as many essays from as many sources as possible, then write as

C2 Sample Essay 11 (Advertising & Children)

If you haven't already done so, before you read this sample essay please read

What do I do with the sample writing found on this blog?


Sample C2 level Essay

The following is a sample essay based on the Examination for the Certificate of Proficiency in English (ECPE) writing section. The question can be found on page 112 of the ECPE Book 1 Practice Examinations textbook published by the Hellenic American Union.









In most countries in the developed world there is concern over the amount of advertising aimed at children. Should this kind of advertising be regulated and if so, what measures should be implemented? Discuss, giving reasons for your answer.




          Not a day goes by without our switching on the television and being bombarded by innumerable commercials. Advertising on billboards, at bus stops and on the radio are also recruited by advertising firms as a means of persuading consumers to buy a particular brand. Children especially are the focus of such firms, so a child who turns on the TV to watch a cartoon becomes highly vulnerable to marketing gimmicks employed by advertising agencies, making it all the more necessary for regulations to be put into place to protect minors, though some would disagree with the implementation of restrictions.
          Those, on the one hand, who affirm that advertising should not be regulated point out that we live in a free society, therefore all businesses have the right to be heard, toy companies included. Hiring advertisers to familiarize the public with one’s products is legal, thus advertising for these products is also something that should be allowed in equal measure to advertising for any other focus group. Why should limitations be placed on children’s commercials but not on alcoholic beverages? If parents think that their children are being excessively exposed to ads, they should monitor their children’s viewing, or if they are afraid their children will wantonly purchase any products advertised, then it is their job either to refuse to buy a toy or game console, or they can give their children pocket money so a child can budget and choose to buy one of the many products seen on TV.
          On the other hand, opponents state that ads aimed at children are as addictive as cigarette ads, which already have strict controls placed over them. Children are not aware of financial matters as they do not realize how difficult it is to find work and make ends meet, nor do they understand the marketing tactics advertisers use to entice customers to buy. This leads to a difficult situation at home, with children nagging each time they are exposed to a series of commercials. Indeed, those who ask that restrictions be placed on children’s ads conclude that the sheer number of ads on TV is a form of brainwashing, so regulations must be set down.
          What can be done about this dilemma, in fact, is not simple. Restricting companies and advertising agencies is unconstitutional. We live in a free economy and as long as that is the case, companies have the right to advertise their merchandise. It is parents who should be responsible for their child’s behavior, by refusing them a toy seen advertised or teaching them to budget their weekly allowance. The only concern that must be addressed through legislation is prohibiting violent or offensive material from being shown, but that no doubt has already been anticipated, legally speaking.
All things considered, temptations will always be present and children need to learn from an early age to deal with them. Placing unreasonably strict limits on advertising agencies is unconstitutional, and in view of the fact that it is a parent’s task to educate his or her children, teaching a minor to curb consumerism and be reasonable when it comes to financial decisions is the most effective way to dispel any worries with regard to children’s advertising.


word count: approx. 530 words

Popular posts from this blog

Writing Letters of Complaint - Useful Phrases

Whether it's to complain about something you bought or a service you found was unsatisfactory, as part of your job or because you are preparing to take an exam in English at B2 or C2 level, it is a fact that you should know the basics about writing or even orally expressing your dissatisfaction.  The following post should help you organize your letter or email (even an oral statement, if necessary) as well as give you some useful phrases you can use.

Virginia Woolf - The Legacy (Overview)

When a wife dies and leaves her husband her diary, all is possible. In Gil bert Clandon's case, the legacy his wife leaves him is much more than he could ever have imagined.  Virgi nia Woolf signs an exceptional short story which questions the foundations of marriage, people's need for communication by any means possible a nd their inclusion in a mutually beneficial partnership . When one reneges on that contract, the other will seek new outlets to grow , as p ersonal d evelopment in any marriage is inevitable. If that development is undertaken without any consideration for one's spouse, then problems will unavoidably ensue.

Tobias Wolff - Powder (Overview)

"Powder" is a short story intended to quickly state the obvious - a father's bond to his son is always a difficult thing to forge when parents aren't on good terms with each other. The level of difficulty in achieving this increases as fathers aren't used to explicitly explaining to their sons that they are trying to forge a stronger bond at a particular moment in time to begin with. Accordingly, the complications the father in this particular story is required to overcome are not only the time constraints the mother has placed on the trip as a whole or the mistrust towards her husband she has allowed her son to bear witness to which the father feels he must compensate for, but also the disparity in character traits that father and son exhibit. Having read the story for the first time, students predominantly respond to the query "What was the story about?" either with "I didn't get it. Some father and son skiing" or "S...

Nadine Gordimer - An Intruder (Overview)

The short story An Intruder was incorporated in Nadine Gordimer's short story collection Livingston's Companions, published in 1970. As such, it must be read and viewed through the prism of her somewhat earlier works which dealt with South African society's inequality and the problems arising from the diseased status quo of the times. An Intruder focuses on relationships between characters and how perceptions of a situation differ in the eyes of each individual based on a combination of nature and nurture, or at the very least that is what Gordimer would have the reader gauge. What made James Seago what he is? Why is Mrs Clegg, Marie's mother, such a typical depthless wishful socialite with an exaggerated respect for higher social status? Couldn't Marie judge the merit of the man who treats her like a child or is she turning a blind eye to his behavior because it suits her? Whatever the answers to these questions, the one certainty we have is that the noti...

C2 Sample Essay 8 (Parenting)

Writing at C2 level (Proficient User) on English language examinations is the same no matter the awarding body when it comes to writing essays. If you are a candidate giving an exam in English (IELTS, CPE, ECPE, CELP, LRN, ESB, TOEFL), make sure you read my earlier post What do I do with the sample writing found on this blog? to get the most out of the sample essays provided on Argute Legacy .     The topic of this essay is to discuss what the responsibilities of parenting are. If you are not taking an exam but need to discuss this topic, then read on and note down what you deem useful. If you intend to use this essay as part of an assignment, remember to paraphrase so as not to plagiarize. The topic is similar to what candidates expect in any other C2-level examination in that examiners want to see a well-organized, coherent and cohesive discussion of the issue with arguments and examples written in approximately half an hour. Whether or not you ...