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C2 Sample Essay 39 (School or family shapes one's personality)

In the minds of ESL exam candidates, e ssay writing is one of the most daunting tasks they are required to complete, regardless of the level of the exam, the administering body or the ease with which they themselves use the language. The same applies to students who are asked to write an essay by their teachers at school.  In the previous sample essays posted on the blog, the main point I stress is the need to become acquainted with this form of writing (as opposed to writing a letter, review or report, for instance), to get a feel of what authorial voice is and how to organize and progressively express the arguments you wish to make in a coherent manner.  Unfortunately, the best way to prepare for exam writing or learn how to write good essays for school is to read as many essays from as many sources as possible, then write as

C2 Sample Essay 13 (Franchise Superstores)

If you haven't already done so, before you read this sample essay please read

What do I do with the sample writing found on this blog?


Sample C2 level Essay

The following is a sample essay based on the Examination for the Certificate of Proficiency in English (ECPE) writing section. The question can be found on page 132 of the ECPE Book 1 Practice Examinations textbook published by the Hellenic American Union.






Large franchise superstores are gradually replacing smaller stores (such as bookstores, music stores, etc.) in many countries. What are the advantages and disadvantages of the arrival of superstores?






          With the advent of industrialism and mass production, it was inevitable that certain manufacturers and retailers would amass the capital required to run large businesses. By the late 20th century, franchises had become popular and large superstores were soon mushrooming the world over. Though many perceived the benefits of such retail stores, others were much more wary of them, taking into account the negative impact these stores would have on a number of factors.
          On the one hand, large franchises have a number of advantages. First of all, they offer a wide range of products in one place, making it easier for a customer to check off items on their shopping list by going to one store rather than having to run from one side of town to the other. This saves shoppers time, gas and money on parking space as well, especially since most of these superstores have parking lots to cater to motorists.
Additionally, as these stores are owned by large firms, they have the necessary funds to make prices of items sold competitive. It is not unusual to find a music CD at the well-known multimedia store Public sold cheaper than at a small local music store. The sales figures and profits these large stores make worldwide means they can afford to offer their products at lower prices.
Finally, these superstores make many consumers feel comfortable because the latter know what to expect when they walk into one of them, no matter what country they are in. It is highly likely that tourists visiting Greece, for instance, will step into a store like Public to buy a book in English instead of going to a Greek bookstore, which also has English novels, simply because they know it will have books on offer, the aisles will be organized in more or less the same way and there will be many shop assistants on hand to help them if needed.
          On the other hand, it is this sameness which makes large stores unattractive. The greatest drawback they present is that they have no character. They are all copies of themselves and lack that homey atmosphere which could draw customers back again. Small store owners are usually there to help and because their livelihood depends on it, are much friendlier, creating a warm relationship so that customers will want to return to their store.
In addition to this, superstores destroy small and medium-sized enterprises which are a very important slice of a nation’s economic pie. By forcing such enterprises to close, they drive thousands into unemployment, which impacts individuals as well as a country’s economy as a whole. The trickle-down effect is equally devastating as families have to alter their budgets to accommodate their changing needs.
All things considered, the drawbacks are as frightening as the benefits are practical. Superstores place people out of work but are enticing to consumers because of appealing prices. Whatever the case may be, superstores are here to stay and consumers could possibly be the solution to everything if they take their custom to both large and smaller stores in equal measure. 

word count approximately 515 words

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